TR
11111

COURSE INTRODUCTION AND APPLICATION INFORMATION

dba.ieu.edu.tr

Course Name
Code
Semester
Theory
(hour/week)
Application/Lab
(hour/week)
Local Credits
ECTS
Spring
Prerequisites
None
Course Language
Course Type
Required
Course Level
-
Mode of Delivery -
Teaching Methods and Techniques of the Course
Course Coordinator
Course Lecturer(s)
Assistant(s) -
Course Objectives
Learning Outcomes The students who succeeded in this course;
  • The student will be able to define strategic planning and factors affecting strategic planning in retailing.
  • The student will be explain the importance of HRM in retailing and how human resources planning is conducted.
  • The student will be able to define main operations in retail industry.
  • The student will be able to explain product strategies, types and importance of these strategies in retailing.
  • The student will be able to explain pricing strategies in retailing and the importance of pricing in the industry.
  • The student will be able to explain and comment on brand management and the strategies followed by successful brands in retailing.
  • The student will be able to explain promotion strategies in retailing with examples.
Course Description

 



Course Category

 Core Courses
Major Area Courses
X
Supportive Courses
Media and Managment Skills Courses
Transferable Skill Courses

 

WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES

Week Subjects Required Materials
1 Introduction to retail management Chapter 1
2 Introduction to retail management Chapter 1
3 Building and Sustaining Relationships in Retailing Chapter 2
4 Building and Sustaining Relationships in Retailing Chapter 2
5 Strategic planning in retailing Chapter 3
6 Retail Institutions by Ownership Chapter 4
7 Retail Institutions by Ownership Chapter 4
8 Midterm exam
9 Retail Institutions by Store-Based Strategy Mix Chapter 5
10 Retail Institutions by Store-Based Strategy Mix Chapter 5
11 Case Study 1
12 Case Study 2
13 Mega retailers and their supply chain structure Collecting information from the related web sites of the retailers
14 Project presentations
15 .
16 .
Course Notes/Textbooks Barry Berman and Joel R. Evans, Retail Management: A Strategic Approach (11/E), Prentice Hall 2010; Christopher H. Lovelock and Jochen Wirtz, Services Marketing (7/E), Prentice Hall, 2011; Jay Diamond and Gerald Pintel, Retail Buying (8/E), Prentice Hall, 2008; Michale Levy and Barton E. Weitz, Retailing Management (8/E), McGrawHill, 2012.
Suggested Readings/Materials International journals (Journal of Retailing, International Journal of Retail and Distribution Management).

 

EVALUATION SYSTEM

Semester Activities Number Weigthing
Participation
10
Laboratory / Application
Field Work
Quizzes / Studio Critiques
1
10
Portfolio
Homework / Assignments
3
20
Presentation / Jury
Project
1
30
Seminar / Workshop
Oral Exam
Midterm
1
30
Final Exam
Total

Weighting of Semester Activities on the Final Grade
6
100
Weighting of End-of-Semester Activities on the Final Grade
Total

ECTS / WORKLOAD TABLE

Semester Activities Number Duration (Hours) Workload
Course Hours
(Including exam week: 16 x total hours)
16
3
48
Laboratory / Application Hours
(Including exam week: 16 x total hours)
16
Study Hours Out of Class
15
3
Field Work
Quizzes / Studio Critiques
1
10
Portfolio
Homework / Assignments
3
5
Presentation / Jury
Project
1
30
Seminar / Workshop
Oral Exam
Midterms
1
20
Final Exams
    Total
168

 

COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP

#
 Program Competencies/Outcomes
* Contribution Level
1
2
3
4
5
1 To solve problems, to have analytical and holistic viewpoint and to develop strategic thinking as a principle in the field of business administration X
2 To evaluate It is aimed to graduate students whom are able to critique what they have already learn in the field of management, adopting life long learning and continuously developing themselves X
3 It is aimed to graduate students whom are able to transfer their academic knowledge to organizational level and capable of expressing themselves regarding organizational problems both oral and written X
4 The students are required to understand the concepts and ideas of business in both national and multinational settings and practice cross disciplinary and comparative analysis X
5 It is required to know and practice the quality and productivity principles of business life X
6 Act and think with an innovative motive and able to apply the academic knowledge gain during new and unconventional occasions X
7 Acquiring leadership qualifications and applying them successfully X
8 Working efficiently and effectively, learning how to be a team member, taking responsibilities, being open minded, constructive, vulnerable to criticism and having self confidence X
9 It is required to know the regional economic aspects and transfer the academic knowledge to real life with both national and international thinking X
10 To know and apply the realities of business ethics and act according to social, scientific and ethical values under any circumstances such as data collection, evaluation, announcing and practicing X
11 Able to use a foreign language as fluent as possible for both chasing the scientific publication and developing proper communication with colleagues from other countries, (“European Language Portfolio Global Scale”, Level B1) X
12 Intermediate in both written and spoken of a second foreign language X
13 Able to use computer programs and technology to an adequate level required by business practices. X

*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest

 

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